A trademark can be any name, logo, a numeral, label, or a visual symbol, which may be a word, a name, a device, a colour combination, sound or smell that represents your business and can be used by a business to differentiate it from other goods of different business. It makes it easier for customers to recognize your business as one that is unique from that of another providing similar goods or services. Any person can be an individual, anyone claiming to be the owner of a company or NGO is authorised for trademark filing.